'Anemic' iPhone 8 demand, production cuts weigh down Apple

The Best iPhone X Accessories

The Best iPhone X Accessories Last updated October 22

Speculation is Apple will release only 2-3mn units in the first phase, so if you really want one, you'll have to act fast.

The weak sales could be because people are waiting to get their hands on the iPhone X. However, not everyone can afford to fork out as much as RM5,899 to buy a smartphone.

Apple is battling hard to build sales of iPhone 8 and the accompanying could be their last alternative of relinquishing a more seasoned form of iPhone to push purchasers into purchasing iPhone 8. This means that there will likely be a shortage of the smartphone and many customers will have to wait a long time before getting one.

The Bernstein survey polled 1,112 iPhone owners in the U.S., U.K., and China reports Reuters. However when the iPhone X goes on sale on October 27, he will not be rushing out to get one.

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Well, first off, if you're hoping to grab an iPhone X at launch, good luck. I'm happy with my iPhone 8 - which is the same as the iPhone 7, which is the same as the iPhone 6, to me. "But my wife will, so I'll be close enough to see it", he says at the Money 20/20 conference held in Las Vegas (via CNBC).

Separately, a report from Nikkei claims that the initial shipments of the iPhone X are expected to be around 20 million units, only half of what was planned for this year. That is because of the edge-to-edge screen, which, it should be noted, is the first OLED panel to be used on an iPhone.

Apple is apparently already in negotiations with suppliers to try and boost the numbers a bit and get additional orders for some components. The Cupertino tech giant will be taking pre-orders on its website and the Apple Store app.

The iPhone X figure came from technology analyst Ming-Chi Kuo, who has a strong track record when it comes to supply chain rumours. As of now, it is not known if Apple plans on offering more color options for the iPhone X going forward. Brean Capital reaffirmed an "in-line" rating on shares of Apple in a research note on Thursday.

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