Apple buys wireless charging specialist PowerbyProxi

No one knows how much the former paid for the latter, but it's rumored to be in the high tens of millions.

Auckland entrepreneur Fady Mishriki had set up PowerbyProxi in 2007 with the aim to help people charge everyday devices such as mobile phones without having to plug them in.

Now, with the acquisition of this New Zealand-based firm, Apple seems to be working towards the platform, which would be capable enough to charge iPads and Mac. The tiny startup has developed a technology called Proxi-Module, a wireless charging modules that can adapt and integrate into a wide variety of products.

Apple took the unusual step of actually confirming that it bought PowerbyProxi for an undisclosed sum.

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The recently launched iPhone 8, 8 Plus, iPhone X and the Apple Watch Series 3 are the first from Apple to support wireless charging. Apple did not disclose a purchase price, but said the team will remain based in Auckland.

Apple plans to keep PowerbyProxi in New Zealand for now, although that could change at some point down the road.

The technology is capable of transferring 100-watts of power supply to other devices, which include consumer gadgets, medical equipment, and even drones.

Dan Riccio, Senior vice president of engineering at Apple stated on the matter, "We want to bring truly effortless charging to more places and more customers around the world". And like other startups, PowerbyProxi may be folded into Apple's existing teams, or chart its own path. PowerbyProxi has found a way to transmit more power wirelessly than standard wireless chargers for smartphones. "There is tremendous alignment with our values, and we are excited to continue our growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand".

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