Saladin Ahmed, writer for Marvel Comics' "Black Bolt" series, challenged the Battle Creek, Michigan-company over an image on the front of its Corn Pops cereal box. But the only brown-skinned Corn Pop is seen cleaning the floors in a sea of lighter Corn Pops and it's really easy to spot, not like a Where's Waldo-type of situation here.
Acknowledging that it seemed like a minor complaint, Ahmed wrote, "Yes it's a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same".
He commented that it was "teaching kids racism".
Mr. Ahmed later tweeted that he appreciated the company's "rapid response".
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"Kellogg is committed to diversity & inclusion", Kellogg's tweet reads. Viewers are supposed to find certain characters in the illustration, but Saladin Ahmed noticed something else.
In a statement to USA Today, the company said it respects all people.
Ahmed responded with gratitude for the company's swiftness to respond and act on the problem and later added the amazement of the impact he was able to have. "The artwork is updated & will be in stores soon", the Kellogg account tweeted. We take feedback very seriously, and it was never our intention to offend anyone. I'm not saying we need corn pop diversity.
Some people debated whether Corn Pops have a gender. Do Corn Pops have a race? some asked.
I looked at the box.