YouTube is making major changes after a wave of press exposed disturbing content targeted to kids on the video platform.
YouTube will also remove ads from inappropriate videos targeting families.
One video, for instance, showed Peppa Pig drinking bleach, which might make young kids think this is acceptable.
The video hosting giant said further that it had, since June, removed ads, allowing YouTubers to capitalize on the content they post, from as many as 3 million videos "depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior". In the video Isaac watched, some characters died and one walked off a roof after being hypnotized by a likeness of a doll possessed by a demon.
Now moderators are told to delete the videos "featuring minors that may be endangering a child, even if that was not the uploader's intent".
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Britain's ministry in charge of digital affairs said the government had put in place earlier this year a new code of practice for social media companies requiring them to ensure they offer adequate online safety policies.
"To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area", the blog post reads.
"In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day". "As a parent and as a leader in this organisation, I'm determined that we do".
Despite that, it hasn't been enough to convince advertisers and concerned watchers.
A Mars spokesperson said in a comment to the news company: "We are shocked and appalled to see that our adverts have appeared alongside such exploitative and inappropriate content". Other brands that have reportedly pulled their ads include HP and Cadbury. "Until we have confidence that appropriate safeguards are in place, we will not advertise on YouTube and Google". "We have suspended all of our YouTube advertising with immediate effect". The firm has often shirked responsibility for this, in a manner similar to Facebook and Twitter, claiming that it can not police the content posted on their platforms.