Conversable Brings Partners to GM to Unlock Car for Commerce

GM takes in-car ordering to the next level

General Motors believes it has a new and easier way to order coffee make reservations or shop while you are

The technology is set to be uploaded automatically to almost 1.9 million GM vehicles model-year 2017 and later that are equipped with WiFi hotspots and compatible systems.

From now on, GM customers can order and pay for their favorite product from the comfort of their auto, probably trying to wash away the discomfort a traffic jam brings in any driver's life.

In explaining the reasoning behind the app, GM said people spend an average of 46 minutes driving per day and that "the daily commute is the only time not accessible in a consumers' day" for most retailers and brands. Gee! Marketplace allows customers with eligible GM-branded vehicles and compatible infotainment systems to pay for fuel, pre-order their morning coffee or reserve a table at their chosen restaurant, all from the comfort of their vehicle. It is also created to require minimum interaction on behalf of the driver, so they can keep their hands on the wheel. "Our goal is to utilize partnerships like this to build Marketplace into the most intuitive and comprehensive in-vehicle commerce platform", said Brian Hoglund, Director, Commercial Experience GCCX. "Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back."GM says Marketplace uses machine learning from drivers' digital relationships with merchants and real-time information such as location, time of day and more, to offer "highly personalized experiences".

The new feature, named GM Marketplace, is part of a push by GM and other automakers to provide new, in-vehicle tools that could become major sources of revenues as autonomous and fully driverless vehicles come to market in the near future. The technology will be installed in about 1.9 million models manufactured in 2017, and 4 million models across Chevrolet, GMC, Buick, and Cadillac brands in the the end of 2018.

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Initial partners include a diverse group of large companies such as Starbucks (sbux), ExxonMobil (xom), and Wingstop. Drivers will not need to purchase a data plan to receive the update.

- IHOP, allowing to search for nearby restaurants and order from your vehicle. Yes, GM owners can now order and pay for chicken wings from their dashboard.

GM says no customer data will be shared with vendors with the customer's consent. Called Marketplace, the system links drivers to vendors including Starbucks, Dunkin' Donuts and to place take-away orders or make reservations with taps of their touchscreens.

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