Instagram's Feed Now Offers "Recommended" Posts

New Instagram test adds posts your friends like into your feed

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Instagram is now rolling out a new "Recommended Posts" feature widely to its users. Is it something you're going to use or are you going to hide the option?

Photo-sharing platform Instagram is introducing a "recommended for you" feature - which was so far being tested within a small group - to all users. These posts are suggested based on posts liked by accounts you follow.

Just over a week ago now, Instagram rolled out a new update that allowed for its users easily comment on videos/photos throughout their main feed. "You can choose to temporarily hide Recommended for You posts".

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Starting soon, Instagram app on Android and iOS device will show you recommended posts in your feed.

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The latest feature is considered a key change since the platform abandoned sequential feed in favour of Facebook-like process-based one or introduced advertisements. With these new changes, Instagram users will not only see stories and posts from accounts they follow but additional, relevant content from their wider network. The section will also be clearly labeled so that it's not confused with the normal home feed. Rather, the section will appear after you've viewed all the posts in your feed, an Instagram spokesperson explains, while confirming the feature's public launch to TechCrunch.

However, the new feature does not vary much from the old one. If you head to search tab on Instagram, you may notice that it already populated with posts under the search bar titled "Explore".

Between the removal of chronological order and the introduction of recommended posts, @instagram is more noise than signal at this point. Users may be less inclined to hit "like" when posts are more prominently visible to their friends. With the new "Recommended for You" feature, these posts will appear directly in the normal feed.

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