News feed to get a makeover

Facebook shares slip after News Feed overhaul

Zuckerberg changes Facebook's focus to be more 'meaningful'

Founder Mark Zuckerberg outlined the rationale in a Facebook post, saying content from "businesses, brands and media" had begun to crowd out the more personal moments which he said are at the core of the network.

"We built Facebook to help people stay connected and bring us closer together with the people that matter to us", he said.

That data coincides with Facebook'scrackdown on clickbait, those sensational posts that exclaim, "You won't believe what happens next!" or "See what this Hollywood star looks like now!"

Facebook will soon give more weight to posts from friends, family members, and those that spur conversation.

We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being. People will likely spend less time on Facebook as a result, the company says. Connecting with dear ones can make users feel better and less lonely, adds the CEO, and this, in turn, contributes to long-term happiness.

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David Chavern, president and CEO of News Media Alliance, said, "People are going to be consuming less news through Facebook than before". A noble goal, but for them, that means engineering your attention, and they've determined that it's easier to do that if you didn't have to painfully thumb your way past city council meeting coverage or a high school sports score that you were asking to see when you liked this news outlet's Facebook page. Video posts on Facebook have also increased in the past two years, further contributing to this state.

The changes could shrink the social media giant's role as a major news source for many people. These include business, brands and media posts. On the other hand, passively reading articles or watching videos-even if they're entertaining or informative-may not be as good. It's Facebook's attempt to erase practically all news from the feed to give users a sense of community, not outrage and clickbait. Also, our content is more visible the more people share and comment on it, so if it's a story you care about it, please share it.

At no point did he mention that video "exploded" because that's the way the news feed algorithm was designed, or that Facebook partnered with media companies to produce exponentially more video content.

In September, the latest month for which figures are available, Facebook's total number of users was up 16 per cent over a year earlier to 2.07 billion. He also stated that the company started making changes in this direction a year ago. Friends and family will be shown more. In fact, today's press release flat out tells Page owners to expect "their reach, video watch time and referral traffic" to all "decrease" steadily throughout the course of 2018. Last year, NY magazine reported on a study that found that "people who see an article from a trusted sharer, but one written by an unknown media source, have much more trust in the information than people who see the same article from a reputable media source shared by a person they do not trust".

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