Google Acquires Tenor, a Search Platform for GIFs


Mobile-First Indexing Out Of Testing, Hitting Select Sites

Google's reason behind the purchase - of which the sum remains undisclosed - seems entrenched in improving Google Images, especially as "mobile devices [have] changed the way people search".

Now, Google who have a single index that it uses to produce search results, would not be able to filter out mobile-optimised pages for a user viewing the results on a smartphone. This was because desktop sites sometimes include elements that are missing on their mobile versions-if a mobile user clicks on a Google result expecting to see something that then doesn't show up, it's frustrating.

"To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version", Google noted in the release.

PR and marketing pros also shouldn't worry if their organizations' websites aren't following mobile-first browsing best practices (at least, not yet). Sites that are not in this initial wave don't need to panic. We suppose in theory it could mean less loading times which could make it more mobile-friendly. One such measure is that slow-loading content will now be downranked.

India, China hold talks on trans-border rivers
Talking about the delimitation of the boundary, Hua said, "China's position is clear and consistent". Besides China, the area is also claimed by Bhutan.

Q2 Weather: Our next storm arrives overnight in Billings
Also for Friday there is a chance for significant rain however the models are trending to have the rain falling to our west. We will be updating you with that chance and how it might impact sunrise services and family gatherings with outdoor plans.

Malaysia threatens ten years in jail for spreading fake news
Dr Mahathir, met after the briefing, had claimed that the Bill was only meat to silence the voice of the opposition. As fake news rule social media, surely stringent rules are needed to save the world from wrong information.

Companies in all industries should take this change seriously, as their ranking in the search engine could directly impact their business.

When we started Google Images, we focused on making it easy to find photos and images from across the web.

According to data provided by Google, mobile searches had begun overtaking desktop searches back in 2015 and has continued to be a growing trend ever since.

The news underscores the importance of visual shorthands like GIFs in communicating on mobile as well as Google's desire to not be shut out of an increasingly popular mobile marketing tactic. It should be a staple.

Latest News