GoPro CEO Nick Woodman promised late previous year that a new entry-level action camera was coming in 2018 and on Thursday, the company delivered. Other than those features, the new camera includes numerous other elements found throughout the GoPro lineup, including a touch screen, voice control, digital video stabilization and is waterproof up to 30 feet.
The action camera additionally features video stabilization and voice control capabilities.
The new Hero is not meant to replace the Hero 5 Session; GoPro will keep selling that small, cube-shaped camera for now. It is waterproof to 30 feet and is extremely durable and ideally suitable for adventurous social sharers and travelers.
As a result, the GoPro Hero can only shoot up to 1440p or 1080p HD video at 60fps. If you want just want an action camera to take places your smartphone can't go, and you've have had your eye on GoPro for a while, the new Hero seems like a pretty good deal. But the new Hero has been simplified and abridged to make it easier to use and to bring the price way down.
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In other GoPro news, SVP Sharon S. Zezima sold 14,966 shares of the firm's stock in a transaction that occurred on Friday, February 16th.
GoPro is going through a tough patch at the moment, and while the Hero won't solve all of its problems, the firm will be counting on its new creation for a quick win, which could eventually lead to healthier sales further up the chain.
GoPro is framing the new camera as the flawless addition to your adventures: easy to use, durable, and affordable. Woodman has spoken at length with the press and on company earnings calls in recent months about how important 2018 will be for GoPro when it comes to resetting expectations. Since it is the same in its size and shape as the other two cameras, it can fit in the same mounts and should work with all the same accessories as well.