Apple CEO Tim Cook Rips Facebook: 'Privacy Is a Human Right'

Tim Cook at the March 27 Apple event in Chicago    
   Scott Olson  Getty

Tim Cook at the March 27 Apple event in Chicago Scott Olson Getty

Apple CEO Tim Cook has criticized Facebook's business model saying that the company should have regulated itself long back but it's too late for that now. "We've elected not to do that", Cook said.

Cook said Wednesday in an interview with tech news site Recode and MSNBC that Apple is "not going to traffic in your personal life", a dig at rival companies that collect and share vast troves of personal information that he called "an invasion of privacy". An onslaught of negative reactions ensued both from many people and the press due to deep-seated concerns Facebook doesn't care about digital privacy and rather profit off knowing as much about users - like their tendencies and traits - as possible.

Cook's remarks sound significantly more liberal than those of Apple's former CEO, Jobs, who repeatedly made his hostility to pornography clear.

Said Cook: "What would I do? However, I think we're beyond that here", said Cook.

Cook expressed the same view last week at the China Development Forum in Beijing, where he has built a good reputation for following regulations.

He says that if a consumer buys any of their products, Apple will make a little bit of money.

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"I think it's their decision". Apple has policies of what is and isn't allowed there, and so Hayes and Swisher pressed him on whether Facebook's privacy issues might lead Apple to do something with that power. "It's a civil liberty", he added.

"Nobody does that", joked Swisher, to which Cook responded: "I'm not making fun of it!" Since, Zuckerberg has been on an apology tour, and is expected to testify before Congress regarding the scandal.

The Apple CEO said he believes the government should step in and set rules for Facebook.

Cook's interview is part of MSNBC's "Revolution" series, which will air on April 6 at 8 p.m. ET/PT.

If you haven't been following the situation, here's a quick recap of events to date: Facebook is in hot water with users and lawmakers after it was discovered that Cambridge Analytica managed to improperly obtain the data of around 50 million Facebook users, and may have shared that information with Donald's Trump 2016 presidential campaign.

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