Now some fresh new information is there which tells us that Facebook has taken a step further and has suspended the Canadian data firm AggregateIQ as well. "So although this has the potential to impact in the short term, I think in the long term, as long as Facebook can build and continue to iterate on a product that fulfills the needs of its users, it won't have a long-term impact on the advertising within the platform", Patterson said. According to a report in technology website Tech Crunch on Saturday, unless the "Unsend" feature is released for everyone, Facebook will not unsend or retract any more of Zuckerberg's messages. Users could be given more options for expiration dates for what they share - and a chance to find out instantly where their data has traveled.
In the recent weeks, the ephemeral-messaging debacle is not the only time that Facebook seems to have not fully thought through as to how a well-intentioned but quickly rolled-out feature may affect its user base. And people using our secret message feature in the encrypted version of Messenger have the ability to set a timer - and have their messages automatically deleted. "This may take some time", a Facebook spokeswoman wrote in an email on Friday. Old Facebook messages from Mark Zuckerberg has disappeared from inboxes, chat logs and even the supposedly complete Download Your Information tool.
Cambridge Analytica tweeted on Wednesday, "When Facebook contacted us to let us know the data had been improperly obtained, we immediately deleted the raw data from our file server, and began the process of searching for and removing any of its derivatives in our system". "We should have done this sooner - and we're sorry that we did not", the spokesperson added. The company also claims that it has never managed or had access to the information used by Cambridge Analytica. The recipients of Zuckerberg's messages weren't informed before that happened. Facebook said that "After Sony Pictures' emails were hacked in 2014 we made a number of changes to protect our executives' communications". "AggregateIQ works in full compliance within all legal and regulatory requirements in all jurisdictions where it operates".
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The controversial organization's answer was in response to a notice sent by the Indian government in March about whether it used Facebook data of Indians for its work on elections in India.
There has been no official announcement about the new delete feature, and there's a sense that Facebook is reacting to crisis after crisis in the wake of the Cambridge Analytica scandal with slap-dash measures on an ad-hoc basis.