This plan was built on the success of an earlier student-focused launch previous year and is being expanded to regular users.
For the first three months, existing Spotify Premium subscribers will get the Hulu bundle for $1 per month. As for Spotify, this gives them entry into streaming video after a lackluster attempt at its own original programming. The new bundle is initially available only to existing Spotify Premium subscribers in the US, who also get a chance to try out Hulu for three months for just 99 cents. The deal is similar to an offering Spotify made to students beginning last fall.
"With the updated service, free mobile listeners will be able to access playlists more quickly and have more control over what songs they hear on top playlists, mimicking Spotify's ad-free subscription product", the report notes.
It's only available to current Spotify Premium members in the United States, but this summer anyone can sign up for the package, the companies said.
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While the package will be available immediately for Spotify Premium members, others will have to wait until this summer to sign up. After that the plan will adjust to the regular price of $12.99 a month. Now as it targets continued growth after going public, the streaming giant is partnering with TV subscription service Hulu on a joint offer. (Just in time for that Handmaid's Tale premiere, right?) After the trial period, you can decide if you want to continue with the full $12.99-per-month bundle.
Hulu is not available in the Republic.
With its 71 million active subscribers, Spotify could be a lucrative match for Hulu's 14 million subs and could be a quick way to grow, if even just a small portion of the Spotify crowd takes the bait.
Spotify said the student offer was "incredibly well received".