"The automaker was very blunt in its confirmation of its plans, saying simply "[will] not invest in next generations of traditional Ford sedans for North America". By 2020, 90 percent of Ford's North American offerings will be trucks, SUVs and commericial vehicles, the company said.
The company will be keeping SUVs and trucks, but they'll be cutting actual cars down to just two models. "Ford's business decision does make sense, given the decades-long trend of trucks, especially Ford's own F-Series line, outselling traditional cars in the USA", writes Mike Murphy for Quartz. With that, Ford has made a decision to discontinue a large chunk of their passenger vehicle range in America.
Net income totaled $1.7 billion, up by $100 million from the same period a year earlier, and earnings increased to 43 cents a share, up by 3 cents. The Ford auto models facing the axe are the Fiesta, Taurus, Fusion and the regular Focus which will disappear in the United States and Canada.
Despite the higher profit, Ford's adjusted pretax profit margin fell to 5.2 percent from 6.4 percent in the same quarter in 2017.
Hackett said the plan also calls for Ford either fixing or dumping unprofitable global operations. By 2021, Ford projects it will surpass Toyota and become the leader in the United States hybrid vehicles market in terms of sales, in part thanks to the hybrid F-150 and Mustang. Could Ford of Europe be on the bubble? Shanks said the business lines losing money were mainly smaller vehicles. At one point in the 1990s, the Taurus had a five-year run as the top-selling vehicle in America.
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Ford is planning to introduce several new trucks and SUVs over the next three years.
Analysts said the reasoning for the move is easy to see.
This year, Ford moved production of its Focus from MI to make way for the new Ranger pickup and to make room for a coming Bronco SUV.
The news Ford is patching up its lineup to dispose of vehicles and spotlight on hybrid and SUVs doesn't mean Ford's not taking a gander at making new items.
The company's Oakville, Ont., complex now assembles the Ford Edge, Ford Flex, Lincoln MKX and Lincoln MKT - all sport utility vehicles.