Amazon breaks into English Premier League with new deal

TV camera

Amazon has made it's much expected entry into the Premier League rights market Credit AFP

Package F, acquired by Amazon Prime Video, includes the right, for the first time in the United Kingdom, to make available a full round of live Premier League matches.

While the amount paid by Amazon has yet to be announced, BT will be paying £975m over three years for 52 games a season from 2019, compared with £960m for 42 live games now.

BT Sport has already confirmed it has secured the rights to a further 20 Premier League matches, taking its total to 52. The first midweek round in December will be streamed on Prime Video, followed by streaming of the Boxing Day round later that month.

It has now been confirmed that the United States company has bought one of those packages, with BT taking the other.

The deal has been signed for three seasons, bringing the total number of matches to 60.

Amazon will exclusively stream the first round of midweek games in December and all 10 games on St Stephen's Day via its Amazon Prime Video service, which now costs £7.99 (€9) a month or £79 for an annual subscription. Sky, whose biggest shareholder is Rupert Murdochs's 21st Century Fox, has 128 games each season in the same cycle.

"Undoubtedly, Amazon is pulling together a strong and growing set of live TV rights to complement its vast content relationship", he said.

The matches will be available to anyone with an Amazon Prime subscription, which means you shouldn't have to shell out any extra cash to get your Premier League fix.

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The Sky/BT duopoly of Premier League football has come to an end. Amazon has now stepped in and scooped up one of those tranches of rights.

Amazon Prime membership now costs £7.99 per month or best price £79 per year.

However, Amazon's foray into Premier League broadcasting should not be seen as a long-term threat to Sky and BT, Liberum media analyst Iain Whittaker insisted.

The online retail behemoth and streaming service becomes the first over-the-top streaming service to successfully bid for exclusive Premier League rights and joins pay-TV rivals Sky and BT in next year's line-up of providers.

In contrast, the Premier League will be delighted with this outcome after having secured a leading online giant.

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The big six clubs - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham - managed to get the necessary 14 votes out of the 20 to agree that from 2019/20, any increase in the current worldwide rights package, will be distributed according to league position and not equally distributed between all 20 clubs as it has been up to now.

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