Domino's Pizza has a new menu item: asphalt.
The Ann Arbor-based pizza company is asking customers to nominate communities in need of road repairs as part of its Paving For Pizza campaign. Domino's says this will help them ensure the "integrity of pizza remains in tact". The initiative is aimed at 'saving pizza.' Picture courtesy of Domino's Pizza."Have you ever hit a pothole and instantly cringed?"
Knowing how important this food is to the stomaches of Americans, Domino's Pizza is taking on a challenge: Fixing potholes.
When a town is selected, the customer is notified and the city receives funds to help with the repairs. It brands the fixed potholes with a Domino's logo and the tagline "Oh yes we did". "I was ecstatic, I didn't think it was possible but Domino's delivered on their promise to fix potholes in Bartonville", Montgomery said. A spokesperson called it "an extremely isolated incident, confined to a single store".
Potholed roads are a big problem. They believe bad roads shouldn't happen to good pizza!
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And it's supposedly fixed a number of potholes in towns across the United States-including Burbank, California; Milford, Delaware; and Athens, Georgia.
The pizza chain announced the combination infrastructure project and publicity stunt on Monday.
A Domino's website is taking nominations for future fix sites.
Customers have the ability to nominate their city on the Domino's website.
"While it's not something we are actively looking at the moment, at Domino's we never say never", says Scott Bush, general manager of Domino's New Zealand.