Instagram made a decision to build a standalone property, because longer videos are not something people typically want on the main app, where videos are limited to 60 seconds.
There will be a stand-alone IGTV app, but the content will also be available on the existing Instagram app.
Facebook-owned Instagram is joining the likes of Google's YouTube and Snapchat's Discover with the release of IGTV - a video creation and sharing app for the Instagram community. Though IGTV is a standalone app, users will be able to watch it from within the Instagram app as well.
Senegal, Japan fans sweep stadium after victory, win hearts
If World Cups were won because of the behaviour of a country's fanbase, then Japan and Senegal would make the 2018 final. Senegal beat Poland in their first Group H encounter, while all other African teams have lost their games so far.
South Korea conducts war games to defend against Japan
However, Trump just imposed 25% tariffs on $50 billion in Chinese goods and is proposing 10% tariffs on $200 billion more . Trump said last week after meeting with Kim in Singapore that he would end "war games" carried out with the South Koreans.
Germany full of reflection ahead of critical Sweden game
He did, however, admit that following the defeat to Mexico , several issues were addressed within the team. Fans had better stop jumping by Wednesday, when the Mexican team plays again, taking on Sweden.
Instagram CEO Kevin Systrom at the event, said: "It's time for video to move forward, and evolve".
Notably, the longer-form, vertical video service - which will work as a bolt-on feature to Instagram as well as having a standalone app of its own - is very important to parent company Facebook. As with any social platform, videos can be liked, shared, and commented.
IGTV "will be rolling out globally over the next few weeks" on Alphabet's (GOOGL) Android and Apple's (AAPL) iOS operating systems, according to the launch announcement. For now, there are some restrictions on what accounts will have privileges to record for an hour.
Why it matters: YouTube is still the biggest draw in the industry but with other social platforms like Instagram invading their territory, its grip on the market could be in jeopardy. Viewing the videos is also possible within the Instagram app as well. The user can swipe up to explore a range of long-form videos from tabs like, "For You", "Following", and "Popular".