Many people have been slamming the Nike company for its new ad campaign featuring former San Francisco 49ers quarterback Colin Kaepernick, including the president himself - but you can count comedian Jim Carrey as a fan. "Over time, for Nike, we think the power of the messaging from this new broader campaign is apt to overshadow any potential backlash, near term, in our view", Nagel wrote. In November, James had invoked Martin Luther King Jr.in saying of the "blackballed" ex-quarterback, "I've commended Kap, and for him to sacrifice everything for the greater good for everyone, for what he truly believed in, the utmost respect to him".
"If Nike is ashamed of America, we are ashamed of them", he charged.
Nike revealed Kaepernick as their spokesman on Wednesday for the 30th anniversary of their "Just Do It" campaign.
"I definitely feel like Nike knew exactly what they were doing when they put this ad out, when they made a decision to use Colin Kaepernick as their spokesperson", said Courtney Reese.
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"Stay that way", Kaepernick said in his voice-over, before appearing on-screen toward the end of the ad.
Nike Release 'Just Do It' Advert Starring Colin Kaepernick
Watch Hannity's mini-monologue above, plus Tomi Lahren asking Californians what they think about Nike's Kaepernick ad campaign. I ask that you send them to 5555 Page Blvd, St Louis, Mo 63112.
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Nike's favorability was slashed in half, plunging from +69 favorable impression among consumers before the Kaepernick announcement to only +35 favorable after the announcement. Trump tweeted on Friday.
According to the Apex Marketing Group, Nike's announcement of the ad generated $19.01 million in positive media exposure, $10.91 million in negative exposure and $13.76 million in neutral, Bloomberg reported.
Nike's use of Kaepernick has led to calls for boycotts by some customers.
A person familiar with the situation said Kaepernick was watching the ad's first television airing on NBC at an event held at Nike's world headquarters in Beaverton, Oregon. He also has worn socks depicting police officers as pigs. Soon after, the protest movement caught fire as dozens of players across the league began either kneeling or raising their fists in protest.
Nike's Twitter account has seen its "sentiment" drop 38 percent since the ad ran earlier this week, meaning its seen a sharp increase in negative comments, according to data shared by 4C Insights on Thursday.
"If I was in the NFL I would be kneeling still", said another resident Peyton Warren.