The new Apple Watch may have just deflated Fitbit’s stock

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes

Today at noon: Watch Apple's live stream as it shows off new iPhones and iPads

Alongside a trio of new iPhones, Apple on Wednesday introduced the impressive Apple Watch Series 4, which brings a larger screen and more health-related features to your wrist without bulking it all up.

Making health a big selling point of the Apple Watch, Apple said the new Apple Watch Series 4 will not only be able to screen your heart rate, but will call for help if you fall.

Along those lines, Apple said the upgraded feature-packed watch model sports a new accelerometer and gyroscope, which can be used to detect hard falls.

While its design might look similar to the previous three generations, the Series 4 is thinner and has a more than 30 per cent larger display, compared to its predecessors.

The display is 30% larger than the earlier one and the Watch has got two new sizes, 40mm and 44mm.

Aside from iPhone 7, iPhone 7 Plus, iPhone 8, and iPhone 8 Plus, Apple has also updated the prices for Apple Watch Series 3 in Malaysia.

The new watch runs the S4, a 64-bit dual-core chip designed by Apple, which offers two times faster performance, Williams said.

With a focus on health in mind, the watch also has better heart rate monitoring, with better data collecting that can tell you if your heart rate is too slow, or too fast.

Apple Watch Series 4 will be the first ECG product offered over the counter to consumers.

"It is unbelievable to think that the same Watch you wear every day can now take an ECG", Apple COO Jeff Williams said while unveiling the device.

Apple Watch Series 4 Will Come in 40mm and 44mm Sizes
Apple announces Watch 4, will come with ECG, Fall detection and more

Prices for the aluminum Apple Watch Series 4 with an elastomer sport band will begin at $399 for the 40-mm model and $429 for the 44-mm model with Global Positioning System.

Series 4 will be available in silver, gold, and space grey. The device will be available for $399, with the cellular model selling for $499.

The new watch faces include a slew of new complications, along with several animated faces such as Breathe, fire, and water.

An app unlocking the wrist-based ECG functionality will be available to US consumers later this year.

Apple's new wearable also retains the hardware features of the previous device, along with various improvements such as the addition of Bluetooth 5.0.

Apple CEO Tim Cook launched the Apple Series 4 Watch equipped with the latest technology, edge-to-edge displays, like its latest phones, and the ECG support feature.

Apple Watch Series 4 pre-orders start at 12:01 AM Pacific on September 14th, that's 3:01 AM Eastern.

Cellular signals also get a boost thanks to some fiddling with the watch's new ceramic rear, so you can gabble into your watch like a nutty Power Ranger. FDA Commissioner Scott Gottlieb also jumped in to tout his agency's role in the clearance. In case the device senses immobility for 60 seconds after the notification, it will automatically call emergency services.

"Identifying a fall may sounds like a trivial thing but it takes a lot of data", Williams said.

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